RESOURCES
LIVE TRAININGS
To Watch
Steven Screen and Jeff Brook’s “3 Phases of Coronavirus Crisis fundraising”
Tom Ahern “Communicating with Donors During Dark Times”
Andrea Kihlstedt “5 Harmful Coronavirus Myths and How They’ll Kill Your Fundraising”
Jeff Brooks interview of Professor Adrian Sargeant on a donor’s fundamental needs being satisfied by giving
“Donor Love and Vulnerability Webinar” with Jen Love and John Lepp
My 4/8 webinar with Nonprofit Hub on Fundraising in a Crisis
My 3/27 webinar with Boomerang “Communicating with Donors in the Wake of COVID-19”
Sean Triner’s “COVID 19 and Your Cause” on Bloomerang
Guides
Making Sense of Fundraising in COVID-19 by Barbara O’Reilly from Windmill Hill consulting
Nonprofit Survival Guide written by Vik Harrison, formerly of Charity: Water, this covers leading in a time of crisis and donor communications.
Love for Fundraisers 8 steps to survive and thrive from by Howard Lake at UK Fundraising
Free templates
How to write a coronavirus emergency appeal with Steven Screen
Resources for creating an appeal letter from Mark Phillips
Sample nonprofit communications from Julia Campbell
COVID-19 Cheat sheet from Moceanic
Successful campaigns & emails
YMCA National “Stay with us” video
Boys and Girls Club Boone County Emergency campaign
Naperville Education Foundation Event cancellation
Pinelands Alliance email check in
YMCA Silicon Valley Member Update email with video
Resource pages
Fundraising in Uncertain Times
Timesaving Virtual Tools to Connect with Donors Join me and my cohosts Rachel Clemens, CMO of Mighty Citizen and digital guru Julia Campbell for a free webinar Tuesday April 21st at 1pm CST. I’m giving you a bounty of technology tools to connect with donors!
Free Fridays at The Fundraising School hosted by the Lily School of Philanthropy
Free Appeal & Newsletter Review with Steven Screen
Every Friday Steven Screen reviews your appeals and newsletter with live feedback, sign up here at FreeReviewFridays.com
Communication examples
Email with video by Maine Coast Heritage Trust
Pepperdine video email message using ThankView
Behind the scenes slices of life (like when Wellington the Penguin takes a field trip to meet the sting rays) at Monterey Bay Aquarium
Video Examples to Inspire You
RNLI video from Dave, a volunteer
Dear Blazer Nation by Valdosta State University
Ailey Dancers are Still Dancing by Alvin Ailey
The Final Walk to the Class of 2020 by Nathan Crane, a senior at USC