One Day. Clear Strategy. Measurable Growth.
Nonprofit fundraising strategy you’ll actually use.
A VIP Day is a strategic intervention designed to identify what’s holding your fundraising back and build a clear plan to grow revenue.
This is what a clear nonprofit fundraising strategy feels like…
Imagine walking into your next board meeting knowing exactly where your revenue growth is coming from.
You know which donors are ready for a bigger ask.
You know where retention is leaking and how to fix it.
You know what your fundraising team should focus on over the next six to twelve months.
Instead of scrambling from campaign to campaign, your fundraising strategy is clear, intentional, and aligned.
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Does This Sound Familiar?
Your team is juggling campaigns, events, donor meetings, and board expectations with plates constantly spinning in the air, but the pace is exhausting and you know it isn’t sustainable long term.
You suspect there’s untapped potential in your donor base from larger gifts, stronger retention, and more consistent giving but you’re not sure where to focus first.
Stepping back to figure it all out feels impossible when you are buried in the day-to-day work.
But You’re trying.
You brought in a consultant who delivered a thick report… and then left. The strategy looked good on paper but implementation stalled.
You sent your team to training. They came back energized. Six months later, the numbers hadn’t moved.
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Imagine stepping out of that constant scramble.
Finally, you have the clarity to see your whole fundraising program.
You know exactly where your next revenue gains are coming from.
You can see which donors are ready for a bigger ask and which ones need stronger discovery and cultivation.
Your messaging is intentional, not rushed.
Your board conversations are grounded in data and progress towards your strategic plan instead of pressure and performance anxiety.
Instead of reacting to whatever feels most urgent, you’re executing a plan designed to grow revenue on purpose.
Your team has direction. Your donors receive more thoughtful, intentional communication. And your fundraising efforts finally start working together instead of pulling in different directions.
Introducing Done in a Day:
This is how your fundraising strategy gets done.
The VIP Day is exactly what it sounds like: a full day where you get my brain completely focused on your fundraising.
We step out of the day-to-day scramble, look at the bigger picture and focus on the strategy that drives real revenue growth.
Together we spend the day diagnosing challenges, strengthening your strategy, and building a clear plan your team can actually execute.
What you’ll walk away with:
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A Clear 6–12 Month Revenue Roadmap
A focused, prioritized plan built around your highest-return opportunities.
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Identified Revenue Leaks and a Plan to Plug Them
Clear insight into where donors are slipping away and exactly how to fix it.
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A Stronger Major Gift Strategy
Defined portfolios, smarter asks, and a moves management plan designed to upgrade the right donors.
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Upgraded Donor Communications
Sharper messaging that strengthens retention, stewardship, and conversion.
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Board & Leadership Alignment
Clear expectations, accountability, board commitment, and a fundraising strategy leadership can confidently support.
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Strategic Confidence
The clarity that comes from knowing what to prioritize, what to stop doing, and how your revenue will grow.
Sample VIP Day Focus Areas
Sample Done in a Day Agendas
Between $3k-$10K
Stewardship Audit
VIP Day
Who it’s for: Organizations with stagnant retention rates.
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Donor retention rate analysis (overall + first time donors + second gift conversion)
Review of acknowledgement letters (tone, timing, personalization)
Audit of donor journey for first 90 days
Review donor segmentation processes
Evaluation of impact reporting cadence
CRM tagging and automation review
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Identify drop-off points
Highlight missed stewardship moments
Examine emotional connection in communications
Benchmark against best practices
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Create 90-day new donor welcome sequence
Draft segmented reporting back templates
Design 6- 12 month stewardship calendar
Review CRM personalization system
Identify automation opportunities
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Stewardship calendar
Welcome email series copy
Revised thank you and reporting back letter
Retention improvement milestone roadmap
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Increased revenue from higher donor retention and deeper donor connection.
Monthly Giving Program VIP Day
Who it’s for: Organizations with a small or stagnant recurring giving program.
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Analysis of current recurring donor metrics
Audit of sign-up process and landing page
Review of messaging and value proposition
Assessment of upgrade strategy
Evaluation of cancellation and churn data
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Clarify identity and branding of monthly program
Rewrite monthly giving landing page copy
Develop emotional case for recurring support
Create compelling naming strategy (if needed)
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Design 12-month monthly giving growth strategy
Map out campaigns
Create upgrade pathway from one-time donors
Develop recurring donor stewardship plan
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Rewritten landing page copy
Monthly donor acquisition plan
Upgrade email series
Stewardship touchpoint calendar
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A scalable recurring revenue engine.
Together we dig into your fundraising program, identify where the biggest opportunities are hiding, and make real decisions about what to prioritize next.
By the end of the day, you’ll have something most fundraising teams rarely get: clarity.
Clarity about what can wait.
Clarity about what to focus on first.
Clarity about how your next 6–12 months of fundraising should unfold.
I created VIP Days because so many fundraising teams are stuck in constant execution mode but there's rarely time to step back and look at the strategy behind it all.
This day creates that space.
Meet Rachel
Your Fundraising BFF
Rachel founded Girlstart at 26 with $500 and a credit card – and spent years figuring out nonprofit fundraising with real stakes and no safety net.
By the time she left, she'd raised over $10 million, been featured on Oprah, CNN, and the Today Show, and won Oprah Winfrey's Use Your Life Award. AFP named her Outstanding Fundraising Executive of the Year. Fast Company named her one of their "Fast 50 Champions of Innovation."
Since then, she's led online fundraising consulting for a major software company, managed major gift portfolios for some of the country's largest nonprofits, and trained thousands of fundraising professionals across the country.
Every program she offers is built from that experience – because Rachel knows exactly what a strategic nonprofit fundraising plan requires, and what it costs when you don't have one.
Want to book time to chat about a VIP Day?
Let’s spent the day together — virtual or in person — fixing what’s not working and building what will.
You walk away with a clear roadmap, stronger messaging, and practical next steps your team can implement right away.